Know Your Personnel (KYP) is a career development and leadership brand designed to empower students, emerging professionals, and organizations committed to nurturing talent. We translate the mindset of high-performing athletes into practical tools for career development and successful transitioning. We support  individuals build confidence, develop clarity, and perform at their highest potential from the start of their journey.

Our Mission

Create impact by equipping individuals with actionable strategies that support personal and professional growth. We empower students, early-career talent, and organizations to lead with purpose as they build a path toward long-term success.

Who We Are

Founded by Thaddeus Peyton, a former Division I championship athlete, business strategist, and educator, KYP bridges the gap between athletic excellence and professional success. With a foundation in business strategy and personal development, our team excels in delivering transformational experiences that strengthen identity and build confidence.

What We Do

Our offerings include high-energy keynotes, immersive workshops, and personalized coaching—available in virtual and in-person formats—to support growth and leadership at every stage of the journey

Our approach centers on developing leadership, cultivating success, and driving growth. These themes are embedded into every program and delivered in ways that are accessible, actionable, and aligned with each person’s path.

Why It Matters

At KYP, we don’t just develop talent—we empower lives. As a cornerstone for growth-minded individuals and organizations, we combine authentic storytelling, strategic insight, and strong community connections to help people define success on their own terms and thrive in every arena.